Trafford Wharfside

Character Zones

Defining the visual, cultural, land use, movement and historical character areas

Introduction

The masterplan divides Trafford Wharfside into distinct Character Zones, reflecting on the different scale, character and uses proposed within each zone. All five areas have a unique identity – defined by key land forms, infrastructure networks, landmarks and historical context. The site-specific aims for each zone work in collaboration to provide a comprehensive masterplan that is anchored into Trafford.

Heritage Quarter

The Heritage Quarter is adjacent to Trafford Wharf, with the Manchester Ship Canal running along its north waterfront. The site is the bounded between Sir Alex Ferguson Way, Wharfside Way and Trafford Road, which includes the Bridgewater Canal running through the south of the site. The area contains several buildings for retention with significant architectural character and heritage.

 

The Victoria Warehouse, alongside the Telephone Exchange, provide a unique industrial heritage to the site. There is potential to provide improved access and activity to the Bridgewater Canal along Victoria Quay with new improved public realm adjacent to Victoria Warehouse.

Case Studies

Inspiration Gallery

Trafford Wharf

Trafford Wharf is the north area of the site bordering the Manchester Ship Canal and bounded by Trafford Wharf Road to its south. The site represents the edge of Trafford Borough and overlooks Salford across the river, with key views of Media City UK and Salford Quays. The walkway along the waterfront is underwhelming and underused.

Case Studies

Inspiration Gallery

Wharfside Heart

The Wharfside Heart is the area to the core of the development, bordering onto each of the other character areas. This zone therefore connects the site as a whole. This site will provide public realm including green space, children’s play and youth areas. Within the housing there will be further commercial amenities to ensure this is a mixed-use development. There is area allocated for the potential of a new primary school and mobility hub to cater for the car parking needs of the site. A green corridor shall span the site from east to west to ensure this is landscape-led, green development.

Case Studies

Inspiration Gallery

Innovation Quarter

The Innovation Quarter is the western area of the Trafford Wharfside masterplan, bounded by Warren Bruce Road and Europa Way on its western edge. John Gilbert Way separates the Innovation Quarter from the Bridgewater Neighbourhood to the site south. Wharfside Way runs through the site from east to west, providing key access for industrial services.

Case Studies

Inspiration Gallery

Permeable paving options